On The Urban Path

march 2016

On the Urban Path was a three-print screen print collection designed for Urban Western Wear in partnership with PATH International. PATH International is a therapeutic horseback riding institution that helps centers across the country provide assistance to children and adults. The goal was to create a screen print design for a T-shirt that could be retailed on the Urban Western Wear website, and whose profits would benefit PATH. The Urban Western Wear logo must be incorporated into each design at least once, and the color palette is limited to three ink colors per print, and the colors must match those of the logo. My focus was based on "Celebrating the success of equine-assisted activities and therapies. This can be seen in the designs with a focus on the horse itself, which is the main aspect of therapeutic riding, and is the gateway between the rider and their feeling of independence and freedom. 

Tranquility was selected as the Third Place recipient in the screen print design competition for Urban Western Wear and PATH International. It was chosen as the third place winner out of entries that were submitted from students from two different universities.