who Is aura

The Aura Girl:

• Active women ages 20-30

• Working women, mostly full time

• Middle to upper class

• Urban to suburban dwelling

• Emphasis on an active & healthy lifestyle

• A recreational athlete

• Desire to have functional athletic apparel that can also transform to be worn outside the gym.

The Market:

• Women's athletic apparel

• Spring 2019

• Active performance wear, with touches of ‘athleisure’ to combine functional athletic apparel with the trends of street style.

• Consumers today desire for their athletic wear to double as everyday items. Aura creates a trendy functional apparel line that factors in fit, comfort, quality, durability, performance, and style for the consumer.  

Criss Cross is a draped two-piece ensemble is inspired by geometry and the intersection of lines. The reversible bodice is constructed of angular piecework that play off of the shapes found in the underskirt. The cutouts featured in the front of the bodice also drew from the shapes found along print at the skirt's waistline. The outer skirt features two large structured cowls that feature the repeated oval shape that is seen throughout the piece. The back of the garment is where Criss Cross gets its name. The sophisticated racerback is created using twisted and overlapping cording that mimics the angles seen in the rest of the bodice.

2018 VISUAL ART AND DESIGN SHOWCASE:

Criss Cross was a featured apparel design representing the Textile and Apparel Management department in the 2018 Undergraduate Visual Art and Design Showcase.

Geo Gingham is a garment that was created in a draping course for the "Plaid Project" - an assignment where the class is paired off, and each pairing of students is given a plaid or striped fabric. The groups were given ten working hours to play with their fabric and create a design that corresponded and highlighted their assigned fabric.

After spending time to play with the fabric and develop some experimental and preliminary designs, Geo Gingham was finally created in four working hours. The purple gingham fabric is featured in this design, with the print being used both on the straight grain as we'll as on the bias to create interesting visual detail. The repetition of triangles can be seen throughout the garment. The bodice of the dress features a triangular cutout to show some skin, and allow a lighter feel. The full three tiered skirt is balanced with the fitted side of the skirt. Sharp geometric lines play well with the small-scale gingham print to create a beautiful, strong, yet whimsical design,