Concept design artwork for Supplement Superstores, under 1st Phorm Supplements.
Concept design artwork for '“75 Hard”, under 1st Phorm Supplements.
Logo creation for Dance Theatre Northwest in the St. Louis, MO area.
Versatile logo creation for a dance studio in the St. Louis, MO area. The process began with the studio’s current logo. Using their focal image and studio colors, many logo renditions were created.
After narrowing the selection down to a few logos in various categories (circular, floral, linear). After reviewing the logo offering, two of the more versatile logos were selected for test garment printing using digital printing & vinyl heat-transfer. Two logos were chosen to be printed on tops, bras, leggings, and shorts for the customer. The studio colors were highlighted in the designs, staying true to the studio while giving their current logo a modern edge. Dancers at DTN can now represent their studio in style both in and out of class.
Primary circular logo, adapted from initial concept for ease of vinyl printing
Primary large logo, adapted from initial concept for ease of vinyl printing.
The vinyl used for the heat transfer process is printed digitally before being die-cut. I created an original abstracted floral pattern to incorporate into some of the proposed designs. These designs were specific to a certain type of garments and were not printed during the initial vinyl sampling rounds.
Strong lines show the strength of the dancers who wear these logos. These designs were the initial ideas of a linear concept, but were not printed in the initial sampling round. To move forward, these rough designs would need to be revised to fit line stroke thickness requirements that are integral to the success of the vinyl print process. These logos can also be used for web use or print for promotional items.
DTN large primary logo design
On the Urban Path was a three-print screen print collection designed for Urban Western Wear in partnership with PATH International. PATH International is a therapeutic horseback riding institution that helps centers across the country provide assistance to children and adults. The goal was to create a screen print design for a T-shirt that could be retailed on the Urban Western Wear website, and whose profits would benefit PATH. The Urban Western Wear logo must be incorporated into each design at least once, and the color palette is limited to three ink colors per print, and the colors must match those of the logo. My focus was based on "Celebrating the success of equine-assisted activities and therapies. This can be seen in the designs with a focus on the horse itself, which is the main aspect of therapeutic riding, and is the gateway between the rider and their feeling of independence and freedom.
Tranquility was selected as the Third Place recipient in the screen print design competition for Urban Western Wear and PATH International. It was chosen as the third place winner out of entries that were submitted from students from two different universities.